What is happening in the Jordanian markets with Tunisian olive oil

Tunisian Olive Oil Experiences a Surge of Popularity in Jordan

An exceptional decision by the Jordanian Ministry of Agriculture has paved the way for a major comeback of Tunisian olive oil on the Jordanian market.

Why the Import Was Approved

The Ministry of Agriculture authorized the import of 10,000 tons of Tunisian olive oil for the 2025‑2026 season to offset the shortfall in local production. This move gives Jordanian consumers access again to a strategic product renowned for its high quality and rich flavor.

Availability and Pricing

The Jordanian Civil Consumption Corporation (JCCC) announced that the first batches are now on shelves in all its branches nationwide.
Price: 21 Jordanian dinars (≈ 85 Tunisian dinars) per 5‑liter metal can.

Sales are organized to prevent crowding: each citizen may purchase one unit only, using a rotating‑turn distribution system.

Launch Hiccups and Ongoing Supply

Issam Al Jarrah, General Director of the JCCC, told Jordanian media that the initial demand was so intense that the first‑day sale had to be postponed. The following day, a queue‑number system was introduced.

He assured that gradual restocking will continue, backed by additional contracts that guarantee the same quality and price, aiming to stabilize the market and meet the growing demand.

Cultural Significance

For Jordanians, Tunisian olive oil is more than a food item:

It symbolizes recognized quality, a Mediterranean tradition, and a craftsmanship legacy.
Queues forming across the country—especially as Ramadan approaches—reflect deep consumer attachment, turning the purchase into a social ritual around the family table.

Market Outlook

Jamal Amro, Food‑Sector Representative at the Jordan Chamber of Commerce, estimates that Jordan will need to import over 20,000 tons to satisfy its needs, as domestic production remains insufficient.

He noted two main logistical challenges:

Packaging compliance – Jordanian regulations require metal cans, which has delayed some shipments.
Weather‑related maritime issues – Mediterranean conditions have impacted sea transport.

Diplomatic Support

Moufida Zribi, Tunisia’s Ambassador to Jordan, praised the Jordanian decision, highlighting that the Tunisian diplomatic mission and commercial office in Amman have intensified contacts with public and private economic actors. Their efforts led to export contracts signed since late 2025, with deliveries scheduled for the coming weeks.

Tunisian Production at a Glance

Projected 2025‑2026 output: 500,000 tons (a 47 % increase over the previous season).
Exports in Q4 2025: ≈ 108,000 tons, valued at 1.379 billion Tunisian dinars.

A Symbol of Shared Heritage

In Jordan—and elsewhere—Tunisian olive oil represents cultural continuity, respect for tradition, and human connection. Families patiently line up for their 5‑liter cans, turning the act of buying oil into a moment of sharing and conviviality, especially as Ramadan draws near.

Broader Implications

The current enthusiasm not only underscores Tunisia’s strong position in the global olive‑oil market, but also opens new avenues for bilateral trade and cultural exchange between Tunisia and Jordan, blending quality, tradition, and human relations.