Tunisian Tourism Continues to Recover
Between January and August 2025, Tunisia welcomed 7,162,936 visitors, according to data from the Tunisian National Tourism Office (ONTT). This total represents an increase of 8.3% compared to the same period in 2024 and a rise of 13.8% compared to 2019, the reference year before the health crisis.
Non-Resident Foreigners Drive Tourism Growth
Non-resident foreigners account for the vast majority of arrivals, with 6,124,000 visitors, representing 85.5% of the total. Their numbers have increased by 8.5% over the past year, reflecting the strength of the recovery in the main emitting markets.
Tunisians Residing Abroad (TRE) Also Contribute to Growth
Tunisians residing abroad (TRE) have been 1,038,936 to return to the country during the first eight months of the year, an increase of 7.6% compared to 2024, but slightly below the 2019 level (-2.2%).
Maghreb Visitors Dominate, Europeans Confirm Their Return
Maghreb visitors remain the primary visitors to Tunisia, with 3.72 million entries, accounting for more than half (52%) of total arrivals. This category has recorded an 8% growth compared to 2024 and 21.2% compared to 2019.
- Algerians remain the largest Maghreb contingent (2.11 million visitors, -0.6% year-over-year), followed by Libyans, who have seen a significant increase (+22.9%, 1.55 million arrivals).
- Moroccans and Mauritians also show positive trends, albeit more moderate.
European Visitors Consolidate Their Return
European visitors have consolidated their return with 2.22 million entries, an increase of 8.9% year-over-year and 10.1% compared to 2019. France remains the primary emitting market, with 803,794 visitors, representing an 8% growth compared to 2024. Germany, Italy, and the United Kingdom complete the top three, with the latter showing a spectacular 87% increase compared to 2019.
Several European markets have recorded notable progressions:
- Ireland (+96%)
- Portugal (+17%)
- Switzerland (+14%)
- Greece (+25%)
In contrast, some Central European markets have experienced a slight decline, including the Czech Republic (-10%) and Slovakia (-8%).
Other Regions Also Show Signs of Recovery
North American arrivals have reached 53,852, an increase of 6% year-over-year and 62% compared to 2019. Asian markets also show signs of recovery:
- Japan (+35%)
- China (+15.5%)
- Brazil (+15%)
Although their volumes remain modest.
Performance Exceeds Pre-Covid Levels
With a global growth of 13.8% compared to 2019, Tunisia has now surpassed its pre-pandemic level. This performance can be attributed to a sustained recovery in regional demand, improved air connectivity, and the diversification of markets led by tourism authorities.
It is worth noting that these results are also part of the continuity of the national strategy to strengthen the competitiveness of the sector, extend the average length of stay, and improve the quality of the tourist offer.
