Tunisia's Southwest to Boost Tourist Attractiveness with TUI's Arrival
As of November 1, 2025, European giant TUI will inaugurate The Mora Sahara Tozeur, a high-end establishment located in the Tozeur oasis, just a few kilometers from the Algerian border. This opening illustrates TUI's strategy to diversify its presence beyond traditional seaside resorts, focusing on regions rich in culture and natural landscapes. "Tozeur perfectly embodies our vision of experiential tourism, combining luxury, authenticity, and immersion," the group states in an official press release.
A Destination in Its Own Right
The hotel complex offers:
- 93 contemporary-designed rooms and villas with panoramic views of the desert
- Several dining areas, including a table dedicated to Tunisian cuisine
- A spa
- A fitness center
- A multipurpose space for sports activities
Beyond Hotel Services
TUI aims to attract an international clientele interested in discovering Saharan heritage, as well as a regional audience, particularly from Algeria, already familiar with Tunisian Saharan circuits. The experience promises to be immersive, with features such as:
- Dinners under the stars
- Excursions to iconic surrounding areas
A Boost for Tunisia's Interior Regions
This establishment in Tozeur also sends a strong signal for the revival of tourism in Tunisia's interior regions. These areas, still underexploited by major hotel groups, offer significant potential for sustainable development. TUI's arrival could encourage other players to set up operations in the region.
Tozeur: A Unique Oasis Town
Tozeur charms with its:
- Palm groves
- Earth-terracotta architecture
- Historic medina
- Iconic film locations, such as the Star Wars sets and the stunning Ong Jmal rock formation
A New Vision for Saharan Tourism
With The Mora Sahara Tozeur, TUI lays the foundation for a new vision of Saharan tourism: more responsible, high-end, and focused on cultural experiences. This promises a renewal for southern Tunisia.
