Tunisia Tops Ranking of Safest and Most Attractive Tourist Destinations for Chinese Travelers
Tunisia has been ranked as the top tourist destination for Chinese travelers, according to a report published by Tongcheng Travel, one of China's three major online travel agencies. The ranking, established during the Mid-Autumn Festival holidays (October 1-8, 2025), places Tunisia among the top five global destinations in the "Secure Choice" category.
Ranking Highlights
According to the platform, Tunisia occupies the first place in the ranking, ahead of Japan, Spain, Vietnam, and New Zealand. This result confirms the country's position as a preferred and safe destination for Chinese tourists, in a context of post-pandemic international travel recovery.
Shift in Chinese Traveler Habits
The report highlights a significant evolution in the travel habits of Chinese tourists, who now prioritize long-haul and high-end trips. They seek quality cultural experiences in destinations considered stable, welcoming, and authentic, all criteria that have propelled Tunisia to the top of the ranking.
Key Trends in Chinese Travel
In the Chinese domestic travel segment, bookings for flights over 3,200 kilometers have increased by 14% year-over-year, now accounting for 20% of total ticket sales. Internationally, Tongcheng's "Secure Choice" products have seen a 30% increase during the October holidays, indicating growing demand for organized and trusted tourism.
Luxury Travel on the Rise
The report also notes a 90% increase in bookings for high-end hotels in China's second-tier cities, as well as extended stays: bookings for two nights or more have jumped by 52%. Multi-destination trips are also gaining popularity, with a 20% increase in bookings for multiple cities.
Emerging Destinations
In addition to Tunisia, the platform cites notable growth in the Middle East and Africa, where hotel bookings have reached record levels. Long-haul group travel has doubled, while departures to Europe from non-metropolitan Chinese cities have increased by 140%.
