The Tunisian Electric Vehicle Market Remains Marginal
The Tunisian electric vehicle market remains marginal, with only 398 vehicles sold by authorized dealers until the end of October 2025, according to data from the National Chamber of Car Dealers and Manufacturers. This figure reflects a very limited interest in this type of vehicle, while they are experiencing growing enthusiasm worldwide.
High Prices: A Major Obstacle
According to officials from the National Agency for Energy Management, this low figure is mainly due to the high price of electric vehicles, ranging from 80,000 to 90,000 dinars for the cheapest models, and exceeding 300,000 dinars for high-end models, making these vehicles inaccessible to a large part of the Tunisian population.
Lack of Incentives and Infrastructure
Specialists add that the slow adoption of electric vehicles is also due to the absence of tax advantages for dealers and real incentives for buyers, which would reduce fuel costs and expenses related to maintenance and spare parts. The lack of infrastructure is another major obstacle: the shortage of public charging stations is due to the blocking of the project to establish a specification book for the installation of charging points by young entrepreneurs.
Government Measures to Encourage Electric Vehicle Adoption
To encourage the purchase of electric vehicles, the government had already adopted, in the 2024 finance law, tax measures such as the reduction of VAT and the revision of the consumption tax. The 2026 finance law project provides for new measures aimed at strengthening these incentives and stimulating demand.
Sales by Brand
In terms of sales by brand, a Chinese brand leads with 153 vehicles sold, followed by a Swedish brand with 72 cars and a German brand with 61 units. Other brands have significantly lower sales: another German brand sold 27 vehicles, a second Chinese brand sold 23 vehicles, and an Italian brand sold only one car.
Conclusion
The Tunisian electric vehicle market has a long way to go to catch up with the global trend. With the government's efforts to introduce incentives and improve infrastructure, the market may see a boost in the coming years. However, for now, the high prices and lack of infrastructure remain major obstacles to the adoption of electric vehicles in Tunisia.
