Tunisia Prepares to Host the First Edition of the Balloons Event Show
Tunisia is gearing up to host the first edition of the Balloons Event Show, an international hot air balloon festival that will take place from October 24 to November 1 in three flagship destinations in the south: Djerba, Douz, and Tozeur. This major event promises a spectacular aerial show featuring hot air balloons, paramotors, and drones, illuminated by the vibrant colors of the burners at sunrise and sunset.
A Strategic Marketing Tool
Organized as part of the launch of the Saharan tourism season, the festival aims to go beyond visual entertainment. It is a strategic territorial marketing tool designed to enhance the attractiveness of the Kebili, Douz, Medenine, and Tataouine regions. Mohamed Mehdi Haloui, Director General of the Tunisian National Tourism Office, emphasized that this initiative is part of the national strategy to diversify tourist products, with a focus on ballooning, aerial photography, and eco-tourism, opening up prospects for a growing niche market.
A Reflection Platform for Tourism in Tunisia
The event will also serve as a platform for reflection on the challenges and solutions related to tourism in Tunisia. Dorra Miled, President of the Tunisian Hotel Federation, stressed the importance of synergy between public, private, and associative sectors to promote Saharan tourism, while Ahmed Bettaieb, President of the Federation of Travel and Tourism Agencies, highlighted the potential of this event to extend the tourist season and diversify the offer beyond traditional beach tourism.
A Promising Event
With the participation of international teams of pilots and the promotion of new tourist niches, the Balloons Event Show is already shaping up to be an unmissable event. Its first edition marks the beginning of a tradition that could attract thousands of visitors every autumn, while consolidating Tunisia's position as an innovative and diversified Mediterranean destination.
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