Tunisair Enters Summer 2026 Season with Aggressive Commercial Strategy
Tunisair Prepares for Summer 2026 with a Strong Commercial Strategy
Tunisair, the national airline of Tunisia, is entering the summer 2026 season with a bold commercial strategy aimed at attracting passengers with attractive promotions and targeted marketing towards Tunisian families living abroad. Building on a 9% increase in passenger traffic in the first quarter, the airline confirms a positive trend, backed by a 76% load factor and equivalent growth in air freight.
Enhanced Operational Setup to Meet Summer Demand
To meet the strong summer demand, particularly from the diaspora, Tunisair plans to expand its operational setup. Its fleet will be increased to 16 aircraft by June, thanks to the chartering of two additional planes dedicated to routes with high concentrations of Tunisians abroad. An additional rotation will also be scheduled between mid-August and mid-September to manage the peak return period.
Commercial Strategy Focuses on Anticipation and Family Offers
On the commercial front, the airline is placing its bets on anticipation and family offers. Two promotional campaigns have been launched, offering up to 50% discounts. The second campaign, specifically targeting the diaspora, offers up to 40% off for individual travelers, with an additional 10% bonus for families of three or more people. These offers also include concrete benefits, such as a 32 kg baggage allowance in the hold, flexible modification conditions, and easy cancellation options.
New Partnership with the Office of Tunisians Abroad
In line with this strategy, a new partnership with the Office of Tunisians Abroad is underway to finalize an offer that will provide direct discounts on tickets, with a particular focus on large families.
Student Tariff Remains Accessible Throughout the Year
Meanwhile, Tunisair reminds that its student tariff remains accessible throughout the year, with a 30% discount, reinforced baggage allowance, and total flexibility on modifications.
Conclusion
With these measures, the airline aims to consolidate its position on the summer market while facilitating the return of Tunisians from abroad, particularly families.
