Preparations for “Tunis, Capital of Arab Tourism 2027”: Working Meeting Held on 25 February 2026
A working meeting took place on Wednesday, 25 February 2026 at the headquarters of the Ministry of Tourism, under the supervision of Sofiane Tekaya, Minister of Tourism, as part of the preparations for the “Tunis, Capital of Arab Tourism 2027” event.
Participants
- Representatives of the Ministry of Higher Education and Scientific Research
- Senior officials of the Ministry of Tourism
- Director of the Higher Institute of Tourism and Hotel Studies of Sidi Dhrif
- General Director of the Tourism Professions Training Agency
- General Director of the National Office of Handicraft Industries and several of her collaborators
- Senior officials of the Tunisian National Tourism Office
Objectives of the Session
The meeting focused on organizing a national competition for the design of the logo, visual identity, and marketing materials linked to the upcoming manifestation. The goal is to reflect the event’s importance and its tourism‑ and identity‑related dimensions.
Key Statements from the Minister
- Sofiane Tekaya emphasized that the initiative is embedded in the “Tunis, Capital of Arab Tourism 2027” programme and aims to showcase Tunisia’s natural, cultural, architectural, and heritage wealth—both tangible and intangible—through a contemporary and refreshed visual approach.
- He also stressed the central role of university expertise, higher‑education institutions, researchers, and students in promoting and enhancing the Tunisian destination on both national and international stages.
Organizational Aspects Discussed
- The competition’s organizational framework, objectives, and technical criteria were examined.
- It was clarified that this initiative will kick‑off a series of parallel programmes and projects involving various ministries in the fields of heritage, digital marketing, artificial intelligence, transport, environment, sport, education, and other sectors related to the event.
Timeline
A schedule was established for:
- Publication of the competition’s terms of reference (cahier des charges).
- Definition of the associated deadlines.
The meeting set the foundation for a coordinated, multi‑sectoral effort to ensure the success of “Tunis, Capital of Arab Tourism 2027.”
