Tozeur Prepares for a Major Turning Point in its Tourist Offer
As of November 1, 2025, the German hotel chain TUI will take over from the Thai group Anantara, rebranding the region's flagship hotel as "The Mora Sahara Tozeur", according to our colleague Destination Tunisie. This announcement confirms the intention of the global tourism giant to strengthen its presence in Tunisia and develop an innovative luxury concept there.
The Project Goes Beyond a Change of Brand
A program of direct flights to Tozeur is being developed with the TUI group, a prospect that could revitalize the city's international airport and expand the attractiveness of the Tunisian desert to international customers.
A Strategic Step for TUI
For TUI, this is a strategic step. Artur Gerber, CEO of TUI Hotels & Resorts, stated: "With The Mora, we have defined a new type of luxury, focused on experience, contemporary and evolving on a global scale. The opening of The Mora Sahara Tozeur marks a new stage in our growth strategy in carefully selected destinations. The positive feedback from our customers confirms that this approach meets current expectations for high-end experiences."
A Prestigious Partnership
The owner of the establishment, the Qatari company Qatari Diar, also highlighted the importance of this partnership. Its CEO, Ali Mohamed Al-Ali, said: "We are delighted to collaborate with TUI on this prestigious project. The Mora Sahara Tozeur reflects our shared vision of creating destinations that celebrate cultural heritage while offering world-class hospitality."
Tozeur's Ambition
With this announcement, Tozeur confirms its ambition to become an essential destination for luxury tourism in southern Tunisia, at the crossroads of culture, desert, and hotel innovation.
