Tunisian Ministry of Tourism Holds Working Session on Destination Promotion and International Fair Participation
The Ministry of Tourism convened a working session on Thursday to monitor the implementation of the promotion plan for Tunisia as a tourist destination in foreign markets and to prepare the national participation in major international tourism exhibitions and fairs.
The meeting also examined several proposals aimed at boosting tourism investment and strengthening the sector’s activity in the upcoming period.
Key Participants
- Minister of Tourism: Sofiane Tekkaya (Chair)
- Representatives of professional organisations, including:
- Tunisian Hotel Federation
- Tunisian Travel Agencies Federation
- Officials from the National Office of Tunisian Tourism
- Senior officials of the Ministry
Main Outcomes
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Environmental Commitment – Participants highlighted the crucial role of tourism companies in supporting cleanliness and environmental improvement initiatives.
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Investment & Infrastructure – Emphasis was placed on encouraging investment and accelerating the execution of structuring tourism projects to increase accommodation capacity across the country’s regions.
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Modernisation of Tourist Facilities – A call to modernise and upgrade hotels, resorts, and other tourist establishments so they meet the expectations of both Tunisian and international visitors, improve service quality, and enhance Tunisia’s competitiveness as a destination.
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Connectivity & Transport – Development of air connectivity and strengthening of domestic ground tourism transport were identified as priority actions to sustain sector growth.
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Future Events & Destination Image – Ongoing preparations for the event “Tunis – Arab Tourism Capital 2027” were discussed, along with the introduction of new tourism‑animation approaches to refresh the image of Tunisia as a travel destination.
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Omra Travel Safeguards – The session reiterated the need to work exclusively with accredited travel agencies for Omra trips, ensuring the protection of citizens’ rights.
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