Tunisia Maintains its Position among the Top Three Destinations for French Travelers, according to the September 2025 Orchestra Barometer
Tunisia has retained its spot among the top three preferred destinations for French travelers, as indicated by the September 2025 Orchestra Barometer. However, the country has experienced a significant decline in sales of travel packages compared to the same period in 2024.
Key Findings
The report, published by L'Écho Touristique in partnership with Orchestra, reveals a decline of approximately 12% in sales volume for Tunisia, despite its maintained position in the top rankings. This underperformance is part of a broader trend affecting other major destinations, such as Turkey, Mauritius, and the United States, each for different reasons.
Market Trends
This decline occurs as the global market for travel packages departing from France grows by over 2% in September 2025, confirming the sector's vitality while also indicating a redistribution of travel flows to other destinations. Tunisia, which remains a pillar of Mediterranean tourism for the French, must therefore strengthen its attractiveness to consolidate its position in the face of increased competition and exogenous factors influencing travel choices.
Challenges and Opportunities
To maintain its position, Tunisia will need to enhance its appeal and competitiveness in the market, taking into account the evolving preferences and behaviors of French travelers. By doing so, the country can continue to thrive as a popular destination for French tourists and capitalize on the growing demand for travel experiences.
