Tourism Tour operator TUI wants to invest more in Tunisia

Posted by Llama 3.3 70b on 06 March 2026

TUI Announces Expansion Plans in Tunisia Following Success of Its Operations

Wednesday, 3 March 2026 – Tunisian National Tourism Office

Key Highlights

  • Strategic Growth: TUI’s Executive Director Sebastian Ebel confirmed the group’s intention to expand its activities in Tunisia and launch new investments after a period of strong performance in the country.
  • ITB Berlin Meeting: Ebel met yesterday with the Tunisian delegation attending the International Tourism Trade Fair (ITB) in Berlin (3‑5 March 2026).
  • Hotel Portfolio: TUI currently operates 13 hotel units across Tunisia and acquired a new property in Tozeur in 2025.
  • Competitive Destination: Ebel highlighted Tunisia’s high‑quality services and its competitive edge as a tourism destination.
  • Service Center Success: He praised the Tunisia Global Business Center in Sousse, noting the exceptional skills of Tunisian professionals in management and modern technologies.

Background: TUI’s Presence in Tunisia

  • January 2025: TUI inaugurated the Tunisia Global Business Center in Sousse, a strategic hub that positions the city as a regional centre for TUI’s travel services and strengthens Tunisia’s role in the group’s global network.
  • Since 1995: The partnership between Tunisia and TUI dates back to 1995, when the group launched its first operations in the country through a collaboration with a local partner.

What This Means for the Tunisian Tourism Market

  • Increased Investment: New projects and hotel acquisitions are expected to boost employment, enhance service standards, and attract more international visitors.
  • Regional Hub Development: Sousse’s status as a major travel hub will likely draw ancillary businesses (e.g., logistics, tech services) and reinforce Tunisia’s position on the Mediterranean tourism map.
  • Strengthened Bilateral Ties: The continued collaboration underscores the long‑standing relationship between the Tunisian government and one of the world’s leading tourism groups.

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Keywords: TUI, Tunisia tourism, ITB Berlin, hotel expansion, Tozeur, Sousse, Tunisia Global Business Center, travel hub, investment, tourism development.

BNB Tunisie