Tunisian Tourism Minister Calls for Accelerated Preparation of “Tunis, Capital of Arab Tourism 2027”
On 24 February 2026, Tourism Minister Sofiane Tekaya gathered the members of DMO Tunis‑Carthage together with senior officials from the Ministry of Tourism and the National Tunisian Tourism Office.
The meeting’s primary goal was to speed up the preparations for the “Tunis, Capital of Arab Tourism 2027” deadline and to boost the overall attractiveness of the destination.
Key Points of the Session
| Topic | Highlights |
|---|---|
| Strategic Vision | A participatory approach that hinges on close coordination between public authorities and tourism professionals. The Ministry aims to position Tunis as a competitive cultural destination by showcasing its heritage, architecture, and creative vitality. |
| Tourism Promotion & Digitalisation | Discussions centred on modernising marketing channels, leveraging digital tools, and integrating the DMO’s input into the 2027 program. |
| Balancing History & Modernity | Initiatives must reflect the capital’s historic identity while projecting a modern, youth‑driven image. |
| Expanding the Stakeholder Network | The Minister urged the inclusion of start‑ups, content creators, and other innovative players to broaden the tourism ecosystem. |
| Sustainability & Visitor Experience | Strengthening actions related to cleanliness, environmental protection, and overall visitor satisfaction was highlighted as essential. |
Why This Matters
- Cultural Competitiveness: By emphasizing Tunis’s unique blend of ancient sites and contemporary creativity, the city can attract a wider, more diverse tourist base.
- Digital Edge: Embracing digital marketing and data‑driven strategies will help Tunis compete with other Mediterranean destinations.
- Youth Engagement: Involving young entrepreneurs and influencers ensures the destination stays fresh and relevant.
- Sustainable Tourism: Cleaner streets and greener practices improve the visitor experience and protect the city’s long‑term appeal.
“We must broaden our network of contributors, integrating startups and content creators, while reinforcing cleanliness and environmental protection to enhance the visitor experience,” Minister Tekaya said.
Further Reading
Tunisian‑Egyptian Cooperation: Focus on Trade, Tourism, and Investment
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