TUI Announces Expansion Plans in Tunisia Following Successful Operations
Date: March 4, 2026
The global tour operator TUI confirmed yesterday its intention to broaden its activities in Tunisia and to launch new investments, building on the success it has already achieved in the country, according to the Tunisian National Office of Tourism.
Key Points from the Berlin ITB Meeting
- Executive leadership: TUI’s Executive Director Sebastian Ebel met with the Tunisian delegation at the International Tourism Fair (ITB) in Berlin (March 3‑5, 2026).
- Current footprint: TUI currently manages 13 hotel units across Tunisia and acquired an additional property in Tozeur in 2025.
- Competitive advantage: Ebel highlighted the high‑quality services and overall competitiveness of the Tunisian destination.
Success of the “Tunisia Global Business Center”
Ebel also expressed satisfaction with the performance of TUI’s Tunisia Global Business Center in Sousse, praising the exceptional skills of Tunisian professionals in areas such as management and modern technologies.
- The center, inaugurated at the end of January 2025, serves as a regional hub for TUI’s travel services.
- Its strategic role reinforces Tunisia’s position within TUI’s global network and supports the group’s long‑term growth plans in North Africa.
Historical Partnership
TUI’s relationship with Tunisia dates back to 1995, when the group launched its first operations in the country through a partnership with a local stakeholder. Over three decades later, the collaboration has evolved into a robust, multi‑faceted presence that includes hospitality, technology, and business services.
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