New “Producer‑to‑Consumer” Direct Sales Point Opened in Sousse
Date: Thursday, 19 February 2026
Location: Bab Bahr district, near the headquarters of the Regional Agricultural Delegation, Sousse, Tunisia
What is it?
A new direct‑sale outlet has been inaugurated to give citizens access to essential food items at preferential prices while supporting local farmers.
Key Figures
| Product | Price (Tunisian Dinar) | Price (Millimes) |
|---|---|---|
| Dates (Degla) | 3 – 8 DT per kilogram (quality‑graded) | – |
| Apples | 3.5 DT per kilogram | 3 500 mm |
| Potatoes | 1.1 DT per kilogram | 1 100 mm |
| Chili peppers | 2.29 DT per kilogram | 2 290 mm |
| Tomatoes | 0.80 – 1.20 DT per kilogram | 800 – 1 200 mm |
| Sugar (bulk) | – | 1 tonne supplied today |
| Flour | – | 650 kg supplied today |
| Coffee, other fruits & vegetables | – | – |
| Artisan products (local crafts) | – | – |
Note: Red and white meats are not yet available due to logistical constraints, but deliveries are planned for the near future.
Statements from Officials
-
Riadh Kasmi, Regional Director of Commerce, Sousse
- Emphasised that a wide range of everyday consumer goods are now offered at “advantageous” rates.
- Highlighted the partnership with the Tunisian Union of Agriculture and Small‑Scale Farmers, which enabled the mobilisation of large quantities of dates at the announced price band.
-
Jamel Ghabi, Representative of the Regional Office of the Consumer Defense Organization (ODC)
- Detailed the day’s supply: 1 tonne of bulk sugar, 650 kg of flour, plus substantial amounts of fruits, vegetables, and “Degla” dates.
- Urged citizens to rationalise consumption, avoid waste, and report any price‑overruns.
Public Reaction
- Supporters praise the initiative, especially the availability of sugar and coffee at reduced rates.
- Critics argue that the prices remain close to those found in neighbourhood shops and traditional markets, limiting the expected impact of the measure.
Why It Matters
- Food‑security boost: Direct access to staple goods at lower prices can help vulnerable households.
- Local‑producer support: By cutting out middlemen, the outlet aims to increase farmers’ margins and stimulate the regional agricultural economy.
- Consumer‑rights awareness: The ODC’s involvement underscores the importance of monitoring price fairness and preventing waste.
Further Reading
Bir El Kassâa : Les tarifs officiels face aux prix du terrain
Source: La Presse (Tunisia), 19 Feb 2026
