Ministry of Tourism Announces Launch of Unified Digital Platform
The Ministry of Tourism has announced the upcoming launch of a unified digital platform aimed at gathering all tourist restaurants in the country and presenting their offers, services, and prices. This initiative aims to strengthen digital promotion, facilitate advance booking, and support domestic tourism, according to an official statement published after an extended working session on Wednesday at the ministry's headquarters.
Integrated Digital Approach to Modernize the Sector
The platform will enable the centralization of information and improve reservation management through intelligent systems, ensuring speed, clarity, and quality of service. At the same time, digital promotion efforts will be strengthened by unifying communication channels and using advanced marketing tools, while offers will be adapted to the needs of Tunisian families and international tourists.
Emphasis on Attractive Offers for Tunisians
The session also emphasized the importance of offering attractive deals for Tunisians, particularly during school vacations, based on an analysis of purchasing power and booking habits. This approach will be accompanied by better coordination between hoteliers, travel agencies, booking platforms, and tourist restaurants, with the goal of developing residential tourism in inland and transit regions, such as Kasserine, Gafsa, Siliana, or Gabès.
Thematic Travel and Digital Promotional Content
Thematic travel and digital promotional content will complement this strategy, while new models of tourist experiences and maintaining high standards of quality will be essential for retaining visitors.
Meeting Overview
The meeting was held under the supervision of the Minister of Tourism, Sofiane Tekaya, in the presence of senior ministry officials and the Director-General of the Tunisian National Tourism Office. Representatives from the main professional associations in the sector also participated, including the Tunisian Hotel Federation, the Tunisian Federation of Travel Agencies and Tourism, the Tunisian Interprofessional Tourism Federation, and the Tunisian Federation of Tourist Restaurants, as well as digital actors specialized in tourism.
