Tunisia Aims to Establish Itself as a Regional Medical Excellence Hub
Tunisia is striving to position itself as a leading medical hub in the region, an ambition driven by the Council of the Medical Association. This goal, as outlined by the Council's President, Rym Ghachem, during the "Tunisia 2.0: Economic Acceleration through the Valorization of High-Potential Sectors" event, is contingent upon a "zero-fault" strategy.
Key Components of the Strategy
This rigorous approach requires the implementation of several critical levers:
- Establishing strict specifications and guidelines
- Eliminating administrative burdens
- Systematically maintaining accreditation and certification of all medical facilities
International Marketing and National Assets
A coordinated international marketing effort has also been highlighted as essential for capitalizing on the country's strategic geographical position and the quality of its medical training. These assets already enable Tunisia to attract an international clientele in cutting-edge fields such as:
- Aesthetic surgery
- Medically assisted procreation (MAP)
- Elderly care
Ethics as a Non-Negotiable Pillar
Beyond technical and marketing aspects, ethics has been presented as the non-negotiable foundation of this development. The President of the Medical Association Council recalled the existence of an ethical and deontological charter, established since March 2025, which strictly regulates physician communication, including prohibiting the display of patients' facial features. She emphasized the importance of taking the time to explain interventions to patients and preserving the trust relationship, a guarantee of quality and long-term reputation.
Roadmap to Success
The roadmap for making Tunisia a regional health hub is clear: combining attractiveness based on recognized skills with an irreproachable quality requirement, where ethics is not an option but the very foundation of sector growth. This approach is designed to ensure that Tunisia becomes a trusted and preferred destination for medical care in the region, built on a foundation of excellence, ethics, and patient trust.
