Tunisia Aims to Establish Itself as a Regional Medical Excellence Hub
Tunisia is striving to position itself as a leading medical hub in the region, an ambition driven by the Council of the Medical Association. This goal, as outlined by the Council's President, Rym Ghachem, during the "Tunisia 2.0: Economic Acceleration through the Valorization of High-Potential Sectors" event, is contingent upon a "zero-fault" strategy.
Key Components of the Strategy
This rigorous approach necessitates the implementation of several critical levers:
- Establishing strict specifications and guidelines
- Eliminating bureaucratic hurdles
- Systematically maintaining accreditation and certification of all medical facilities
Coordinated International Marketing
A coordinated international marketing effort has also been highlighted as essential for capitalizing on the country's national strengths, including its strategic geographical location and the quality of its medical training programs. These strengths already enable Tunisia to attract an international clientele in cutting-edge fields such as:
- Aesthetic surgery
- Medically assisted procreation (MAP)
- Elderly care
Ethics as a Non-Negotiable Pillar
Beyond technical and marketing aspects, ethics has been presented as the non-negotiable pillar of this development. The President of the Medical Association Council reminded attendees of the existence of an ethical and deontological charter, established since March 2025, which strictly regulates physician communication, including prohibiting the display of patients' facial features. She emphasized the importance of taking the time to explain interventions to patients and preserving the trust relationship, a guarantee of quality and long-term reputation.
Roadmap to Success
The roadmap for making Tunisia a regional health hub is clear: combining attractiveness based on recognized skills with an irreproachable quality requirement, where ethics is not an option but the foundation of sector growth. By adopting a "zero-fault" strategy and prioritizing ethics, Tunisia aims to establish itself as a trusted and reputable medical destination in the region.
