Tunisian Consumer Orientation Organization Calls for Boycott Amid Red‑Meat Price Surge
Tunis, 5 March 2026 – Lotfi Riahi, president of the Organisation Tunisienne pour l’Orientation du Consommateur (OTOC), announced on Thursday that the association has received a flood of alerts through the Kofti mobile app about the soaring price of red meat, which now exceeds 60 TND per kilogram.
Speaking on the national radio, Riahi urged consumers to boycott any product whose price has risen above the usual market rate. He argued that a coordinated boycott is “the most effective weapon” to combat the rising cost of living.
Riahi also expressed surprise at the sharp increase in locally produced dried fruits, despite Tunisia having achieved self‑sufficiency for several varieties, such as almonds.
“When the price of essential foods jumps, the only real leverage we have is collective consumer action,” Riahi said.
Key points
- Red‑meat prices have crossed the 60 TND threshold, prompting numerous complaints via the Kofti app.
- The OTOC recommends a consumer boycott of all goods with price hikes beyond normal tariffs.
- Local dried fruits (e.g., almonds) are also seeing unexpected price spikes, even though Tunisia now produces enough to meet domestic demand.
- Riahi stresses that boycotts are the most powerful tool to pressure retailers and policymakers to stabilize prices.
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