Tunisian Consumer Information Organization (OTIC) to Launch New App “OTIC Tunisia – My Cradle (Koffti)” at the Start of Ramadan
The Tunisian Consumer Information Organization (OTIC) announced that, beginning the first week of Ramadan, it will roll out a brand‑new mobile application called “OTIC Tunisia – My Cradle” (Koffti). The app is designed to streamline communication between consumers and the country’s sanitary and economic control services, according to OTIC President Lotfi Riahi.
Purpose: End the “Scattering of Complaints”
In an interview with the TAP news agency, Riahi explained that the platform aims to solve the problem of “dispersed complaints.” By automatically routing citizens’ grievances to the appropriate authorities—whether the Ministry of Trade or the National Food Safety Authority (INSSPA)—the app ensures that each issue reaches the right body without delay.
How It Works
- Automatic sorting of reports – When a user files a complaint, the system categorises it and forwards it to all relevant agencies.
- Example – A report about “spoiled and overpriced meat” would be sent simultaneously to:
- INSSPA, responsible for quality control,
- Ministry of Trade, which monitors pricing, and
- The regional directorate concerned, guaranteeing a swift response.
Innovative Social Feature: Cost‑Calculator for Meals
Beyond handling complaints, “My Cradle” offers a novel budgeting tool that estimates the approximate cost of a set of dishes based on daily‑updated prices for meat, vegetables, and poultry, as well as the number of family members.
- Goal: Help households better manage their budgets—especially during Ramadan—and curb food waste.
Food‑Waste Insight
Riahi highlighted that food waste in Tunisia starts “at the farm” and ends “on the plate.”
- Production losses: 10‑12 % of harvests are lost, mainly due to inadequate storage.
- Domestic waste: 15‑20 % of purchased food for home consumption is discarded.
He attributes this waste to a cultural habit of preparing large quantities regardless of family size and to a lack of awareness about the true cost of wasted raw materials.
Call to Action
- Adopt responsible consumption habits – favour variety and portions that match real needs.
- Be cautious with perishable goods – avoid buying cheese and other short‑life products from unknown sellers, and always check product composition and expiration dates.
Source: Interview with OTIC President Lotfi Riahi, provided by the TAP news agency.
