Reaction to Recent Misinformation: Launch of "Our Mloukhia, Our Pride" National Campaign
In response to the recent circulation of false information and unfounded criticism targeting Tunisian Mloukhia on social media, particularly relayed by French influencers, Chef Foued Frini has announced the launch of the national campaign "Our Mloukhia, Our Pride". This initiative aims to defend, valorize, and promote this emblematic dish of Tunisian cuisine.
Collaboration and Objectives
Carried out in collaboration with the digital platform Tuniavis, specialized in managing and analyzing online reviews, the campaign will rely on an active monitoring system, media awareness, and mobilization of Tunisian content creators. The objective is to restore the truth and highlight the authenticity of this ancestral dish.
Cultural Significance of Mloukhia
Considered a true culinary and cultural landmark, Mloukhia occupies a central place in Tunisian traditions, particularly during major occasions like the Muslim New Year. Mockery targeting its texture or taste, often based on total ignorance, has sparked a strong reaction within the Tunisian community, both in Tunisia and abroad.
Message from Chef Foued Frini
In a strong message, Chef Foued Frini stated: "Mloukhia is a treasure of memory and history. It is unacceptable that our heritage is ridiculed. This campaign is a call to defend and celebrate this dish with the pride it deserves."
Axes of the Campaign
The "Our Mloukhia, Our Pride" campaign is structured around four axes:
- Rectification and Pedagogy: Providing reliable content based on validated historical and culinary references from experts.
- National Mobilization: Encouraging Tunisian media, journalists, and influencers to produce and share content that valorizes Mloukhia.
- Cultural Valorization: Highlighting the different regional variants of the dish, from family recipes to gastronomic versions.
- Digital Amplification: Federating a community around dedicated hashtags, such as #OurMloukhiaOurPride or #MloukhiChallenge, and encouraging Tunisians worldwide to share recipes, photos, and memories.
Call to Action
Chef Frini and Tuniavis call on all media and institutional actors to join this initiative, aiming to flood the digital space with positive content: stories, recipes, portraits of producers, and testimonials about the place of Mloukhia in Tunisian culture.
