Ambitious National Program to Promote Tunisian Olive Oil for 2026
A comprehensive national program to promote Tunisian olive oil for the year 2026 has been reviewed to strengthen its presence in international markets and diversify export destinations.
Key Stakeholders Meet to Validate the Plan
Gathered at the Exporter's House, participants - including the CEO of the Export Promotion Center (CEPEX), the CEO of the National Oil Board (ONH), representatives from the Ministry of Foreign Affairs, and the Technical Center for Packaging (PACKTEC) - validated a plan comprising over 30 actions. These actions include:
- Participating in international trade fairs
- Exploring new markets through trade missions
- Conducting promotional operations abroad
- Hosting commercial delegations in Tunisia
- Organizing professional days in partnership with Tunisian embassies
Communication and Promotion Strategies
The program will focus on communication, with the creation of media materials and the launch of an advertising campaign to promote the "Made in Tunisia" label for olive oil. It also plans to establish a National Prize for the best packaged olive oil for the 2025-2026 campaign.
Collaborative Approach and Coordination
Participants emphasized the need for a participatory approach and enhanced coordination to improve the position of Tunisian olive oil and diversify exports to new priority targets, such as:
- China
- The United Kingdom
- Latin America
- Gulf countries
Maximizing Visibility
Advance booking of national pavilions in key international trade fairs aims to maximize the visibility of Tunisian products.
Tunisia's Olive Oil Export Performance
As the world's third-largest exporter of olive oil, Tunisia achieved 4.5 billion dinars in olive oil exports during the first eight months of 2025, accounting for 53% of the country's agri-food exports to 66 markets. The 2026 program aims to consolidate this momentum by targeting Sub-Saharan Africa and Russia, while ensuring complementarity with other sectoral promotional initiatives.
