Korean Company "Yura" Lays the Foundation Stone for its Fifth Production Unit in Kairouan
A ceremony was held on Tuesday in Kairouan to mark the laying of the foundation stone for the fifth industrial unit of the Korean company "Yura" in the "Kairouan 2" industrial zone. According to the Ministry of Industry, the Governorate of Kairouan, and the management of "Yura", this new unit is expected to create over 2,000 jobs with an investment of around 50 million dinars.
Background
The Tunisian subsidiary of "Yura" has been in operation since 2007 and already has several production units in Kairouan, producing cables and components for the automotive industry.
Project and Ambitions
The overall objective of the company, according to its director Dong-Il-Park, is to increase the number of Tunisian employees of "Yura" from 2,000 to 6,000 by 2026. This expansion is part of a larger strategy to make Tunisia, and particularly Kairouan, a platform for the production of automotive components, leveraging the local skilled workforce and existing industrial infrastructure.
Future of Mobility
The project also seems to be oriented towards the future of mobility, with the factory producing components for vehicles, which is in line with global developments in the automotive industry.
Announcement and Signs
For the Kairouan region, the creation of 2,000 additional jobs is a significant fact in terms of employment, economic development, and attracting investments. For the automotive sector in Tunisia, this shows that foreign investors, including this South Korean player, continue to believe in the Tunisian industrial potential, which could attract others. For national economic policy, this type of high-value-added investment (automotive components, technology, export) aligns with the priorities for the development of the national industry.
What Remains to be Achieved
Although the laying of the foundation stone is an important step, the realization of the project will depend on the construction, commissioning, and recruitment phases. The local impact, working conditions, and levels of qualification will depend on the operational choices made as the project progresses. As with any investment of this magnitude, the socioeconomic benefits will be better appreciated once the factory is operational.
Global Economic Context
The global economic context (global demand, competitiveness, production costs, national policy) appears to be factors to be considered for the success of the project.
Conclusion
The Kairouan region, with its strategic location, seems to be attracting the interest of foreign investors. However, its infrastructure appears to be outdated. Therefore, it is essential to work on developing it properly to create a real economic dynamic.
