Driven by Sustained Growth, Recognized Human Capital, and a Clear Innovation Strategy, the Tunisian Automotive Industry Reaches a New Milestone and Reinforces its Positioning among the Most Dynamic Industrial Hubs in the Region
With over 280 active companies in 2025, the Tunisian automotive industry confirms its progress and consolidates its position as a major industrial hub in North Africa. Driven by continuous growth, a structured ecosystem, and enhanced attractiveness to international investors, the sector has become one of the pillars of the national industrial economy. Since the early 2000s, the number of operators has more than doubled, reflecting the emergence of a complete value chain covering all automotive trades. From electrical systems to mechanics, plastic components to electronics, and including software engineering and spare parts, Tunisia has gradually built a diversified and integrated ecosystem capable of meeting the requirements of major international customers. The sector currently employs over 120,000 people and generates nearly €3.9 billion in exports. This performance is based on an estimated average annual growth rate of 16% since 2018, driven by solid outlets to European markets, particularly Germany, France, Romania, and Italy, which account for the majority of Tunisian exports. The competitiveness of the Tunisian automotive industry relies primarily on the quality of its human capital. The country benefits from a high rate of graduates from scientific and technical fields, combined with attractive salary and energy costs in the region. These advantages are reinforced by a strategic geographical position, close to major European ports, as well as a network of trade agreements covering nearly 100 countries. In parallel, the sector is resolutely turning towards future technologies. Several leading international players have established specialized development centers in Tunisia, focusing on embedded systems, automotive software, electronic components, and solutions dedicated to electric mobility. This dynamic is supported by a network of technical centers and research institutions, contributing to strengthening the innovation and R&D capabilities of the local industrial fabric. Among the structuring projects, the launch of the Automotive Smart City marks a decisive stage. This 200-hectare intelligent industrial zone aims to integrate industrial production, applied research, training, and new technologies, with the potential creation of 150,000 jobs and a significant upgrade of the Tunisian offer. A central player in this dynamic, the Tunisian Automotive Association plays a key role in structuring the sector, supporting investors, and promoting international standards, particularly in terms of sustainability and competitiveness. The signing of the Pact for the Competitiveness of the Automotive Industry has also strengthened cooperation between public and private actors. Supported by international initiatives dedicated to employment and just transition, the Tunisian automotive industry thus confirms its ambition to become a reference hub in Africa and the Euro-Mediterranean region.
