French Electronics Group “Asteel Flash” Plans New Expansion Projects in Tunisia
Tunis, 20 February 2026 – The president‑chief executive officer of the French electronics‑industry specialist Asteel Flash, Nicolas Denis, announced on Tuesday that the group is preparing to launch new expansion projects in Tunisia.
Meeting with the Ministry of Industry, Mines and Energy
Denis was received at the ministry’s headquarters by Minister Fatma Thabet Chiboub. During the visit, he praised the skills of Tunisian professionals, especially senior engineers and technicians.
The discussion was attended by:
- Dragan Persic, Director of Asteel Flash’s Tunisian subsidiary
- Fathi Sehlaoui, General Director of Manufacturing Industries
- Kaïs Majri, President‑CEO of the Industrial Land Agency
- Omar Bouzouada, General Director of the Agency for Industry Promotion and Innovation
Key Topics Covered
| Topic | Details |
|---|---|
| Current activity in Tunisia | Asteel Flash employs 1,400 engineers and managers locally and operates several production lines. |
| Future investment programmes | A major expansion project that will rely on the most advanced technologies in the sector. |
| Economic goals | • Double the company’s turnover and exports from Tunisia. • Create new jobs across the value chain. |
| Government support | Minister Chiboub highlighted the significant growth of Tunisia’s electronics industry in recent years and reaffirmed the ministry’s commitment to boosting investment in this promising field. |
Company Overview
- Fully export‑oriented with 18 production sites worldwide.
- 2025 global revenue: €900 million, of which 15 % originates from Tunisian operations.
Competitiveness Charter for the Electronics Sector
Asteel Flash, together with Tunisian authorities, has launched a Charter of Competitiveness aimed at strengthening the electronics industry. The charter’s objectives are:
- Increase the sector’s value‑added ratio from 22 % to 40 % by 2030.
- Stimulate exports and generate 30,000 additional jobs.
Industry Snapshot
- ≈150 companies operating in the Tunisian electronics sector.
- ≈70,000 employees across the industry.
- Exports: ~3.5 million Tunisian dinars at the end of 2024.
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