Tunisia Regains International Investors' Attention, Driven by Economic Renewal
Tunisia is once again attracting the attention of international investors, driven by a breath of economic renewal that translates into impressive figures. At the end of the first nine months of 2025, investment flows recorded a remarkable increase of 28.1% compared to 2024, 39.7% compared to 2023, and 58.1% compared to 2022. Behind these percentages lies a true renaissance, driven by a country that combines talent, innovation, and strategic positioning at the heart of the Mediterranean.
Investment Figures
According to data published by the Foreign Investment Promotion Agency (FIPA), total investment flows reached 2,588.7 million dinars by the end of September 2025. The majority of this amount comes from foreign direct investment, which totals 2,536 million dinars, representing a 27.7% increase compared to the same period in 2024. Portfolio investments also increased by 56.8%, although they remain modest at 52.7 million dinars, illustrating the dominance of industrial and strategic projects over short-term financial flows.
Sectoral Breakdown
The industrial sector continues to dominate foreign direct investment, representing 63.6% of the total, or 1,613 million dinars. Electricity, electronics, mechanics, textiles, and agri-food are at the heart of this dynamic and confirm the country's ability to host high-value-added projects. Energy accounts for 19.5% of investments, or 493.5 million dinars, services represent 14.4% with 366.3 million, and agriculture accounts for 2.5% with 63.1 million dinars. This distribution highlights the balanced structure of investment and the strategic position of industrial sectors in the national development strategy.
International Attractiveness
Tunisia is also attractive due to the diversity and quality of its international partnerships. France maintains its position as the leading investor with 639.9 million dinars, or 31.3% of foreign direct investment excluding energy. It is followed by Germany with 294 million, Italy with 242.4 million, the Netherlands with 153.7 million, and the United States with 108.2 million dinars. This variety testifies to the international recognition of Tunisia's potential and its attractiveness to European and American investors.
Ambitions for 2026
The ambitions for 2026 are in line with this positive dynamic. Tunisia aims to double the volume of foreign direct investment to reach 4 billion dinars. The national strategy focuses on high-value-added sectors, such as the automotive industry, aeronautics, pharmaceutical industry, digital economy, agri-food, and technical textiles. The goal is also to increase the rate of industrial integration in the automotive sector from 40% to 55% by the end of 2026, according to the economic budget project, in order to maximize local value creation.
Encouraging Prospects
This progress reflects the return of investor confidence and the country's ability to transform its attractiveness into tangible growth. Industry, digital technology, and energy are becoming the drivers of this recovery, offering fertile ground for ambitious projects and sustainable partnerships. Tunisia is no longer just attractive; it is converting this attractiveness into jobs, enhanced local skills, and modernization of its strategic sectors. With clear ambitions, a structured sectoral strategy, and encouraging figures, Tunisia is asserting itself as a safe, competitive, and innovative destination for investors. The country is ready to write a new chapter in its economic history and consolidate its role as a regional leader in the Mediterranean, combining stability, expertise, and openness to international markets.
