TOD by beIN Strengthens Presence in Tunisia as Part of its "Road to FIFA 2026" Initiative
The FIFA World Cup 2026 is set to be a landmark moment for the MENA region, with a strong Arab representation and growing anticipation across North Africa. For Tunisia, where football is deeply ingrained in the national culture, the tournament represents more than just a global competition – it's a shared moment of pride and connection.
As the official streaming platform of the FIFA World Cup 2026 in the MENA region, TOD by beIN will provide Tunisian fans with access to all matches in one place, tailored to the new habits of football consumption. Digital-savvy audiences in Tunisia will benefit from TOD by beIN's live 4K/HDR broadcasts, cutting-edge streaming technologies, and advanced features such as interactive timelines, automatic highlights, multiview, and real-time fan experiences like Fanzone, bringing supporters closer to the game than ever before.
A media roundtable held in Tunis brought together major sports and entertainment media outlets to discuss the evolution of football consumption, the shift to streaming, and how TOD by beIN is shaping a more personalized and accessible viewing experience across the region.
Peter Mrkic, Managing Director at TOD by beIN, stated: "In Tunisia, football is more than just a game – it's part of the national identity and a source of common pride. As we approach the FIFA World Cup 2026, with many matches scheduled at unusual or late hours, our goal is to ensure that fans don't miss a moment – by offering a more flexible, immersive, and engaging viewing experience that brings them closer to the action, wherever they are and however they choose to watch."
The media roundtable also brought together TOD by beIN's strategic partners, who emphasized their alignment in providing premium access to sports and entertainment to the growing base of digital consumers in the country through fluid subscription models. Together, they reaffirmed their commitment to expanding the accessibility of TOD by beIN in Tunisia through market-specific offers, with more details to be announced later.
As the excitement builds towards the FIFA World Cup 2026, TOD by beIN is solidifying its presence across North Africa, asserting its role as a platform connecting Tunisian fans to one of the world's greatest sporting events.
