European Union Launches New Regional Program in Tunisia
The European Union (EU) launched a new regional program titled "Digital Trade and E-commerce in the MENA Region" in Tunisia on Thursday. This four-year project (2025-2029) aims to modernize and strengthen the trade partnership between Tunisia and the EU.
Program Objectives and Funding
The program is jointly funded by the European Union and Germany, and will be implemented by the German cooperation agency GIZ Tunisia and the International Trade Centre (ITC). Its primary objective is to create a favorable environment for the development of e-commerce, support regional integration, and generate economic opportunities, particularly for young people.
Key Priorities
Among its priority objectives are:
- Strengthening national strategies for e-commerce
- Aligning legal frameworks with international standards
- Developing cross-border tools (electronic payments, electronic signatures)
- Simplifying logistical and customs procedures related to e-commerce
- Supporting small and medium-sized enterprises (SMEs) in accessing regional and international markets
Program Actions
The priority actions, as mentioned on the Facebook page of the European Union delegation in Tunisia, will include:
- Strengthening national strategies
- Harmonizing legal frameworks with international standards
- Developing cross-border tools such as electronic payments and signatures
- Facilitating logistical and customs procedures related to e-commerce
- Supporting Tunisian SMEs in accessing regional and international markets
Partnership and Ambition
This launch is part of the privileged partnership between Tunisia and the EU, with the ambition of boosting trade exchanges through digital transformation. The program aims to create new opportunities for economic growth and development in the region, and to strengthen the trade partnership between Tunisia and the EU.
