Domestic Tourism Becomes the Main Driver of Tunisia's Tourism Sector

In a significant shift, domestic tourism is no longer considered a supplementary aspect of Tunisia's tourism industry, but rather its main engine. Lotfi Brahmi, President of the Commission for Domestic Tourism within the Tunisian Federation of Travel Agencies (FTAV), stated on Saturday morning that local tourists have become the backbone of the national tourism industry.

Speaking on the National Radio, Lotfi Brahmi revealed that the combined share of domestic tourism and tourism related to neighboring countries currently exceeds 30%. However, the ambitions are even higher: the national strategy aims to reach a market share of over 50% by 2028. The goal is to transform this segment into a sustainable strategic choice, capable of sustaining the sector throughout the year, rather than just during the peak summer season.

To achieve these numbers, the responsible official emphasized the need for a cultural shift among Tunisian vacationers. He highlighted the crucial importance of advance booking, a key lever for ensuring better services and, above all, more competitive prices adapted to the purchasing power of citizens. By planning their trips in advance, local tourists become central actors in a more stable and accessible tourist ecosystem.

A Resilient and Growing Foundation

According to the article, the combined share of domestic tourism and tourism related to neighboring countries currently exceeds 30%. However, the ambitions are even higher: the national strategy aims to reach a market share of over 50% by 2028.

Note: The article was translated from French to English, and the original link was preserved for reference.