Tunisia's Tourism Sector Embarks on a Major Strategic Shift

The Tunisian tourism sector is poised to undergo a significant transformation, with a focus on the domestic market and neighboring visitors at its core. Lotfi Brahmi, a senior official at the Tunisian Federation of Tourism and Hotel Industry (FTAV), unveiled an ambitious roadmap aimed at nearly doubling the share of nationals in hotel bookings within the next two years.

A New Era for Tunisian Tourism

The offensive will kick off on May 7th with the launch of the "Tunisian Travel Market" exhibition at the City of Culture. This event, under the auspices of the Ministry of Tourism, marks a departure from the traditional model and establishes an annual gathering dedicated to promoting Tunisia as a tourist destination. The stakes are high: increasing the share of domestic tourism from its current 30% to 50% of total overnight stays by 2028.

A Boost from the Domestic Market

To achieve this goal, Lotfi Brahmi emphasizes the need to upgrade services and adapt offerings to meet the purchasing power of local consumers. He also highlights the untapped potential of Algerian and Libyan tourists, whose integration into formal circuits remains insufficient despite significant flows.

Addressing Criticisms of High Prices

In response to concerns about high tariffs, Brahmi points to a crucial cultural shift: advance booking. By adopting this habit, Tunisian households could access significant discounts, ensuring a sustainable balance for the sector, less dependent on international fluctuations and active throughout the year.

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