Tunisia Not Immune to Summer Slowdown in International Tourism
Tunisia has not escaped the summer slowdown that has affected international tourism. According to the latest Observatory of Travel Companies (EdV-Orchestra), bookings from French tourists to the country have decreased by 11% this summer compared to 2024, in a global context of declining foreign departures.
Overall Decline in Bookings
Overall, French travel companies have recorded an average decline of 8% in the number of booking files (stays and accommodations) for the season, with a more marked decline in August (-10%). The medium-haul sector, where Tunisia is located, shows a decline of -9% in booking files, despite a slight increase in the average basket (+3%).
All Destinations Affected
All destinations are affected: the Dominican Republic has seen a decline of -31%, Morocco has fallen by -21%, Spain by -12%, and Greece by -11%. The United States and Mauritius have also recorded a decline, while only a few destinations like Egypt or Canada have made slight progress.
Consumer Behavior and Economic Factors
According to Valérie Boned, President of Travel Companies, this trend reflects "a later and more price-sensitive purchasing behavior". With persistent inflation, political uncertainties, and an unstable geopolitical climate, the French have limited their travel plans.
Average Spend and Revenue
The average spend on stays has increased slightly (+2%, to 2,093 euros), but this price increase does not compensate for the decline in departures, resulting in a overall decline in sales volume of -5%.
Tunisia's Competitive Challenge
For Tunisia, a flagship destination traditionally competitive in the French market, this decline highlights the urgency of consolidating its attractiveness, by enhancing its quality-price ratio and diversifying its tourist offer in the face of increased regional competition, particularly from Morocco.
Cautious Outlook for the Off-Season
The outlook for the off-season remains cautious: departures planned for September already show a decline of 6% year-over-year, with a stronger decline in long-haul travel (-15%).
