Success of the "From Producer to Consumer" Sales Point
The "From Producer to Consumer" sales point, which was recently opened on the Bourguiba Avenue in Tunis, has achieved great success. And for good reason! In collective sports, it is recognized that to disrupt the opponent's game, one must deprive them of the ball.
A Positive Balance
At the time of assessment, the initiators have every reason to be satisfied. The event drew a huge crowd. Although the organizers may not have the exact figures of the quantities sold, the sight of customers leaving the stands with loaded arms was a clear indication of the success. The majority of consumers were there to stock up for the month of Ramadan. The products offered were of good quality, priced very affordably, and the vendors provided a warm welcome, complete with a smile.
A Departure from Traditional Markets
We were far from the gloomy atmosphere often encountered in municipal markets or other sales points. The weighing process was also notable, with the vendors displaying a generosity that was almost embarrassing, even for curious onlookers.
Achieving the Primary Objective
The first objective achieved was related to prices. On the streets, such as Rue d'Espagne, and in markets, the prices of dates automatically decreased. From 10-12 dinars, resellers were forced to align their prices with those displayed at the sales point, which ranged from 7 to 8 dinars.
Outsmarting Speculators
By giving access only to producers, the usual speculation tactics were thwarted. Speculators often place their representatives in sales points, taking over the stands and imposing their prices. The organizers likely set prices in agreement with the producers, allowing them to make a profit. Imagine the profits made by these speculators when they buy at a low price and sell at almost double the cost.
Expansion of the Concept
A sales point for meat, spices, dairy products, and fruits and vegetables was also opened in Ariana. Thanks to the surveillance in place, prices are affordable and bear no resemblance to those found elsewhere.
Conclusion
In conclusion, the best service to render to consumers is to multiply these sales points, creating spaces that can be monitored to ensure the principles of a circular economy and prevent speculation. Producers will find their accounts settled, and consumers will enjoy peace of mind. Regional authorities could offer spaces for the establishment of regional sales points, which could play a key regulatory role, provided they ensure surveillance. On the eve of Ramadan, it would not be excessive to block all forms of speculation by establishing the rules of the game. This would ensure affordable prices, regular supplies, guaranteed freshness, and a spontaneous smile.
