Kia Tunis Open Consolidates Its Position as a Major International Sports Event in Tunisia
At a press conference held on Thursday in Tunis, attended by partners and key figures in Tunisian tennis, City Cars Kia Tunisia and the UBCI (Union des Banques Commerciales Internationales) reaffirmed their commitment to the 21st edition of the tournament. The event, scheduled to take place from May 11 to 15, 2026, at the Tennis Club de Tunis (TCT), has become a benchmark for national and regional tennis competitions.
The ATP Challenger 75 tournament has consistently demonstrated its sporting appeal and ability to attract top-tier economic partners who share the values of excellence, performance, and self-improvement.
Speaking at the press conference, Mohamed Riadh Annabi, General Director of City Cars Kia Tunisia, emphasized that renewing the partnership for three additional editions represents "a genuine challenge, particularly from a financial perspective, in a context where companies seek long-term commitments that generate value."
He explained that this renewal reflects City Cars Kia's desire to maintain a continuous relationship with the Tennis Club de Tunis, going beyond a simple event sponsorship. Annabi also highlighted the importance of supporting the ongoing improvement of the tournament organization and experience.
Nabil Lakhoua, Director of the UBCI Commercial Network, stated that the bank's relationship with tennis is built on a long history and shared values. He emphasized the importance of competition, technicality, precision, and endurance, which are also essential principles in the bank's daily interactions with its clients.
Lakhoua also praised the unique atmosphere of the Kia Tunis Open, which has become a festive and eagerly anticipated event for tennis enthusiasts, partners, and businesses alike.
Through the renewal of their commitments, City Cars Kia Tunisia and the UBCI reaffirm their willingness to support the long-term development of Tunisian sports and contribute to the international promotion of the Kia Tunis Open.
