BYD Announces Return of National Roadshow in Tunisia
After a highly successful first edition in 2025, BYD (Build Your Dreams), the global leader in new energy vehicles, is pleased to announce the return of its National Roadshow in Tunisia. This new 2026 tour will meet the general public in several cities across the country to introduce the BYD electric mobility universe in a convivial and interactive atmosphere. This edition also marks a new step in Djerba, allowing BYD to strengthen its proximity with the southern Tunisian public and expand its national presence.
Conceived as an immersive experience, the BYD Roadshow will enable visitors to discover the latest technological innovations from the brand, exchange with BYD teams, and take the wheel of the brand's flagship models during guided test drives.
BYD Roadshow 2026 Itinerary
- May 13-24, 2026: Tunis City Parking
- May 30-June 7, 2026: Bourgo Mall Djerba
- June 10-18, 2026: In front of the Ibis Hotel Sfax
- June 20-30, 2026: Mall of Sousse Parking
A Complete Immersion in the BYD Universe
Visitors will have the opportunity to discover and try the latest models from the BYD range, through guided test drives led by the brand's teams. The public will be able to explore BYD's innovative technologies, recognized worldwide for their performance, safety, and energy efficiency.
- Tang EV: The high-end 100% electric SUV
- Atto 3: The intelligent and agile crossover
- Dolphin Surf: The modern and compact electric city car
- Song Plus DM-i: The hybrid rechargeable SUV combining performance and autonomy
- King Plus DM-i: The elegant and efficient sedan
Family-Friendly Activities
Throughout the roadshow, visitors will be able to enjoy specially designed activities for the whole family:
- Educational workshops for children on the environment and electromobility
- Mini-training sessions on BYD's electric technologies led by commercial teams
- Gifts and surprises for visitors
- Competitions and raffles with many prizes to be won
"We are delighted to renew this experience in 2026, building on the success of our first edition. This roadshow allows the Tunisian public to discover the benefits of electric mobility in a convivial, accessible, and interactive atmosphere." — Hajer Chekir, Commercial Director of BYD Tunisia
Practical Information
- Free entry – every day from 10am to 7pm
- Free test drive – registration recommended on: https://www.byd.com/fr/test-drive
Don't miss this unique opportunity to discover the BYD universe and live the experience!
