Facing a New Global Economic Order
In the face of a new global economic order, marked by profound changes, particularly geopolitical and technological, Tunisian companies must adapt to survive and continue to thrive. To do so, they need new inspirations and new ways of operating: equipping themselves with new tools to redefine their commercial rules, managerial priorities, and investment and financing orientations.
This transformation, or repositioning, requires our industrial units to reinvent themselves and bounce back. This imperative must take into account certain irreversible actions.
In this projection scenario, Tunisian companies must find the necessary solutions to expand their resilience, particularly through improving their managerial policies, accelerating digital and energy transitions, greening their entire production process, and ensuring a good level of integration into global value chains.
These factors, which constitute a break with traditional practices and old reflexes, would help companies anticipate new trends, absorb shocks, and overcome the consequences of a potential economic downturn, and thus be able to bounce back even in difficult times.
The strength of this new global order lies in its ability to impose new realities and place industries face to face with new responsibilities. It is up to companies to regularly question themselves, reform, rely on committed workforce, maintain intensive work, and make necessary corrections.
These practices would help them position themselves well in relation to the competition and act accordingly, in line with a logic of global and sustainable performance. Understanding that our companies, constantly engaged in a continuous performance race, are called upon to reap economic benefits.
It is especially our public enterprises that must transform quickly, given their complex and difficult situation. This involves reducing their dependence on public financing, identifying new sources of wealth creation, better managing budget constraints, and improving their level of flexibility and reactivity. Our public enterprises are also required to identify new productive investment paths, and more importantly, with high technological content.
The 39th Business Days, to be held from December 11 to 13 on "The Company and the New Economic Order", will perhaps be a strategic meeting to rethink this vital issue.
