Tunisia's Construction Sector Seeks to Maintain Momentum Amid Challenging Economic Context
The construction sector in Tunisia is striving to maintain its dynamism despite a demanding economic context and constraints that weigh on investment and construction projects. The Carthage 2026 exhibition served as a platform for exchange on market developments, new technical solutions, and the expectations of professionals in the sector.
This meeting highlighted the realities on the ground, the difficulties faced by companies, and the perspectives for evolution of a sector considered an essential link in the national economy. The construction sector in Tunisia confirms its strategic role in the national economy, a reality highlighted by the Carthage 2026 exhibition.
Innovations and Trends Shaping the Future of Construction
The Carthage 2026 exhibition showcased the latest innovations, technologies, and trends that are shaping the future of construction. Initiated by the Tunisian International Fair Society, under the auspices of the Ministry of Equipment and Housing, and in partnership with the National Federation of Building (Utica) and the Technical Center for Construction Materials, Ceramics, and Glass (CTMCCV), this event is part of a dynamic of structuring and promoting the sector.
The Carthage exhibition is inscribed in the historical heritage of Tunisia while positioning itself as a showcase for innovation in the construction sector. It highlights technological advancements and offers exhibitors a strategic platform for visibility and business opportunities. The event covers all aspects of the construction industry, from materials and equipment to financial and digital services, as well as real estate promoters and various professions in the sector.
Entrepreneurial Stories and Perspectives
Souhail Triki, manager and founder of a company specializing in the distribution of ceramic and sanitary products, shared his experience, market positioning, and development perspectives. His company has specialized in importing and distributing ceramic and sanitary products in bulk and retail since 2008, capitalizing on nearly 18 years of experience in the sector.
"We have developed a wide range of products, focusing on original and differentiated references that meet specific aesthetic expectations. Our goal is to offer our clients solutions that combine quality, design, and creativity," Triki said.
He added, "In the past year, we have enriched our offer through a partnership with an Egyptian brand specializing in the production of reconstituted stone. This new range stands out for its diversity in terms of dimensions, textures, and colors, allowing for a high degree of freedom in interior and exterior design."
Triki emphasized that the products, used for wall cladding, are designed using a mixture of stone, cement, and specific chemical components, which gives them high solidity and durability. "We can offer a guarantee exceeding 50 years, making it a reliable solution in the long term," he said.
Regarding market positioning, Triki explained, "We wanted to make these products more accessible. While high-end coatings can reach 140 to 150 dinars per square meter, we are offering a unique promotional price of 95 dinars TTC, applicable to the entire range, regardless of the model or color."
Challenges and Opportunities
Haythem Assali, concessionaire and representative of a company specializing in solutions for scaffolding and formwork, discussed the positioning of his company, the challenges of the sector, and the perspectives for evolution in Tunisia. He mentioned that his company represents a relatively recent structure, launched less than two years ago, but which is evolving in a market with high demand, particularly due to the gradual recovery of some construction projects and the growing need for infrastructure.
Despite this potential, the sector remains confronted with several challenges, including structuring, competition, and economic constraints. However, Assali remains optimistic, emphasizing the importance of maintaining a positive dynamic, encouraging each other, and continuing to advance, even in a demanding context.
"Our priority is quality and safety. We work with equipment conforming to international standards, certified ISO, because, in our field, reliability is not an option. A defective scaffolding can pose major risks on construction sites," he said.
Assali added, "We strive to offer robust, durable, and perfectly secure solutions. As we often say in the trade, we cannot improvise: the safety of workers is at stake."
In parallel, he emphasized the need to offer competitive prices, adapted to the Tunisian market, while maintaining a good level of service. "Our ambition is to find the right balance between accessibility and quality, to meet the expectations of companies, whether small or large," he concluded.
A Call for a More Equitable Environment for Entrepreneurship
Assali concluded by emphasizing the importance of solidarity and support among sector actors. As young entrepreneurs, they have benefited from the support of certain individuals and structures, and they believe it is now their responsibility to encourage young people who want to start their own businesses.
"The development of the sector also depends on this collective dynamic: helping each other, sharing experiences, and creating an environment conducive to initiative. It is through this that we can build solid and durable projects and contribute, in our own way, to the development of the national economy," he said.
Assali also highlighted the difficulties faced by young entrepreneurs, citing the dominance of large companies that do not allow them to advance or work in equitable conditions.
