4th Edition of Auto Expo Sousse: A Resounding Success
The 4th edition of the International Automobile Salon, Auto Expo Sousse, took place from November 12 to 16, 2025, at the Sousse International Fair. The Tunisian Automobile Federation contributed to the event with drift cars, karting, rally cars, and simulators on display for the general public.
A Positive Balance
Under the sign of diversification and customer experience, the 4th edition of Auto Expo Sousse closed its doors on a very positive note. The event confirmed its status as a major showcase for the automotive industry in Tunisia, attracting a record number of professionals, enthusiasts, and families. From its opening, the salon recorded a strong attendance, testifying to the dynamism of the Tunisian market. According to the organizers, this edition succeeded in positioning itself as a unifying event, bringing together nearly 30 exhibitors on site, including renowned dealers, service companies, and major players in related products.
Trends: SUVs and Pick-ups
The 2025 edition clearly highlighted the trend towards SUVs and pick-ups, segments that continue to gain ground among Tunisian customers, whether professional or family-oriented. Among the featured brands, some dealers saw their stands frequented by enthusiasts of robust vehicles. The ambitious presence of some innovative brands underscored the growing interest of the public in modern models offering a good quality-price ratio. Historical French players presented models focused on performance and urban comfort.
Experience Before Sale
A notable feature of this edition was the emphasis on interactive experience for visitors. The stand of the Tunisian energy giant, Agil Energy, for example, made a sensation by transforming its 100m² space into a real mechanical immersion zone. The public was able to participate in technical demonstrations, benefit from specialized advice on lubricant ranges (Tanix, Vitex, Hydrax), and, as a highlight, compete on a popular sports driving simulator.
Integration of Financing Solutions and Complementary Services
The integration of financing solutions and complementary services by partner institutions also allowed visitors to consider acquiring new vehicles in a more concrete way, illustrating the salon's comprehensive approach.
A Strategic Platform
As an essential showcase, Auto Expo Sousse 2025 proved to be more than just a sales venue; it served as a strategic platform for launches, innovations, and dialogue between professionals and the general public. The success of this 4th edition confirms the importance of the Sousse salon as an essential barometer of the health and future orientations of the national automotive market.
Growing Presence of Electric Vehicles
Although the Sousse Automobile Salon 2025 was largely dominated by traditional thermal vehicles (SUVs and pick-ups), the category of Electric Vehicles (EVs) and hybrids made its presence known, distinguishing itself with futuristic stands and autonomy demonstrations. Some dealers took advantage of the salon to present new electric models intended for businesses and fleets, signaling an orientation towards the future, even if the charging infrastructure remains a major challenge in Tunisia.
Hybrid Models: A Middle Ground
Light and rechargeable hybrid models were perceived as the current "middle ground," offering fuel economy without the anxiety related to EV autonomy. Visitors to Auto Expo Sousse 2025 benefited from the presence of several financial institutions and leasing companies offering tailored solutions, which is crucial in a context of high automobile prices.
Instant Simulations and Approvals
The integration of these services directly on the stands allowed potential buyers to receive instant simulations and approvals for car loans or leasing contracts. Many exhibitors and partner banks offered preferential interest rates or exclusive grace periods at the salon, thus accelerating the purchasing decision process for a large number of visitors.
A New Era in Vehicle Acquisition
The 2025 edition therefore highlighted that acquiring a vehicle now depends as much on technical innovation as on easy access to financing.
