Artificial Intelligence Raises More Questions than Enthusiasm in Tunisia
According to a survey conducted by Emrhod Consulting in October 2025, Tunisian citizens are adopting a wait-and-see attitude towards this technological revolution, perceiving both its potential and dangers.
Study Findings
The study, relayed by Express FM and presented by Nabil Bellâam at a forum dedicated to digital transformations, surveyed 1,200 people on their perception and use of AI. The findings show that familiarity with AI remains superficial: only 8% of respondents use these tools regularly and understand their mechanisms. The majority (55%) has a basic understanding, while one in five Tunisians is completely unaware of what AI is or has only heard the term without grasping its significance.
AI Perceived as a Search Engine Above All
When asked about their representation of artificial intelligence, respondents overwhelmingly associate this technology with information search (63%). This is followed by the optimization of daily tasks (27.7%) and, in a more alarmist tone, a threat to human cognitive abilities (22%). Social networks remain the primary means of discovering AI for 43% of those surveyed, while educational institutions also play a significant role (38%).
Human Doctor More Credible than Algorithm
Trust in artificial intelligence varies considerably depending on the field of application. In the medical sector, human preference prevails: 78% of Tunisians trust a doctor's diagnosis more than the conclusions of an automated system. The situation is reversed in fields like translation, where 70% prefer algorithmic solutions.
Measured Confidence
Overall, confidence in AI remains measured. Two-thirds of respondents (68%) describe themselves as "moderately confident," highlighting the difficulty of evaluating the consequences of a constantly evolving technology.
Population Mostly Indifferent or Concerned
On an emotional level, indifference dominates: 43% of Tunisians show neither enthusiasm nor particular rejection. Concern and anxiety, however, affect nearly a third of the population (32%). Curiosity is the preserve of a minority (9%), although it rises to 41% among the most educated and tech-savvy individuals. Enthusiasm and wonder remain marginal, affecting only 7% and 5% of respondents, respectively.
Disinformation and Job Destruction Top Concerns
The expressed fears converge towards several anxiety-provoking scenarios. The production of false information and the blurring of lines between authentic and artificial content worry 57% of respondents. Malicious misuse, loss of creativity, and technological addiction are also among the identified risks. A significant proportion (42%) anticipates the massive replacement of workers by automated systems in the near future.
Need for Regulation
In the face of these challenges, the need for regulation is unanimous. Participants demand explicit legislation, better protection of personal data, limited exposure of minors, and strengthened fight against cybercrime.
Conclusion
For Nabil Bellâam, the challenge goes beyond simple technological adoption: "Artificial intelligence represents a development opportunity but imperatively requires responsible governance." The director of Emrhod Consulting advocates for the development of a national strategy balancing technological innovation, ethical considerations, and accessibility for all.
