Ahmad Zoghlami Discusses Major Developments in Artificial Intelligence
Ahmad Zoghlami, an expert in artificial intelligence (AI), spoke today, Thursday, November 20, 2025, about the significant advancements in artificial intelligence in recent years, highlighting the difference between classical AI and generative AI.
In a statement given to the "Le Mag Express" program, Zoghlami addressed multimodal artificial intelligence, explaining that it opens up new perspectives for services that adapt to the specific needs of each user, as it absorbs multiple types of information, including images and sound.
Key Points:
- Generative AI could add between $2.6 and $4.4 trillion to the global economy.
- Zoghlami mentioned the reduction of time and waiting thanks to the use of AI, specifying that the training given to artificial intelligence means that the response differs from one user to another.
- He also stated that AI is a powerful support for professionals and a fierce competitor for employees, as it executes daily routine tasks, freeing up space for the creative and human aspect, which cannot be replaced by artificial intelligence.
Marketing and AI:
Zoghlami emphasized that excellence in digital marketing is not achieved by abandoning absolute control to AI, but rather by relying on it. He highlighted the importance of balancing human creativity with the capabilities of artificial intelligence to achieve success in marketing and other fields.
