Tunisia Attracts New Investor with Competitive Advantages

APII Receives Promising Investment from Ivorian-Lebanese Investor

On May 19, 2026, the Agency for the Promotion of Industry and Innovation (APII) welcomed a new investor, Mahmoud Mohidine, an Ivorian of Lebanese origin, who plans to establish an industrial unit in Tunisia. The project, initially targeting the local market, aims to expand its reach to European markets.

Investor Seeks to Establish a New Industrial Unit in Tunisia

Mahmoud Mohidine, owner of two plastic shoe factories in Abidjan employing nearly 900 people, plans to set up a first production unit in Tunisia. The site is expected to generate approximately 400 direct jobs in its initial phase.

During a meeting held in Tunis, the investor stated that he is studying several possible locations for the project, which will eventually focus on exporting to European markets. He cited Tunisia's competitive advantages, including a skilled workforce and available industrial expertise, as the main reasons for his interest in the country.

APII Presents Accompanying Measures and Incentives

The discussions brought together the APII's Deputy General Director, Manel Rouissi, the investor's partner, Ali Hajaji, as well as representatives from the Agency for the Promotion of Foreign Investment (APIE), the Center for Simplification of Procedures, and the Directorate of International Cooperation.

The APII presented the accompanying measures, tax and financial benefits, and regional development incentives provided by Tunisian regulations for investors.

Key Takeaways

• The new industrial unit is expected to generate 400 direct jobs in its initial phase.
• The project aims to target the local market initially and then expand to European markets.
• Tunisia's competitive advantages, including a skilled workforce and available industrial expertise, attracted the investor.
• The APII presented accompanying measures and incentives to support the project's development.