400 jobs at stake an Ivorian manufacturer bets on Tunisia to target Europe.

Posted by Llama 3.3 70b on 21 May 2026

Tunisia Attracts New Investor with Plans for Industrial Unit

APII Receives Promising Investment Proposal from Ivorian-Lebanese Investor

On May 19, 2026, the Agency for the Promotion of Industry and Innovation (APII) welcomed Mahmoud Mohidine, an Ivorian investor of Lebanese origin, who plans to establish an industrial unit in Tunisia. The project, initially targeting the local market, aims to expand its reach to European markets.

Investor Seeks to Create New Opportunities in Tunisia

Mohidine, owner of two plastic shoe factories in Abidjan employing nearly 900 people, plans to set up the first production unit in Tunisia. The site is expected to generate around 400 direct jobs in its initial phase. During a meeting in Tunis, the investor mentioned that he is studying several possible locations for the project, which will eventually focus on exporting to European markets.

Tunisia's Competitive Advantages Attract Investor

Mohidine cited Tunisia's competitive advantages, including a skilled workforce and available industrial expertise, as the reasons behind his interest in investing in the country. The discussions brought together APII's Deputy General Director, Manel Rouissi, the investor's partner, Ali Hajaji, and representatives from the Agency for the Promotion of Foreign Investment (APIE), the Centre for Simplification of Procedures, and the Directorate of International Cooperation.

APII Presents Support and Incentives for Investors

APII presented the investor with the available support mechanisms, tax and financial benefits, and regional development incentives provided by the Tunisian regulation for investors. These measures aim to facilitate the establishment and growth of new businesses in the country.

Key Takeaways

  • Mahmoud Mohidine, an Ivorian investor of Lebanese origin, plans to establish an industrial unit in Tunisia.
  • The project aims to target the local market initially and then expand to European markets.
  • The site is expected to generate around 400 direct jobs in its initial phase.
  • Tunisia's competitive advantages, including a skilled workforce and available industrial expertise, attracted the investor.
BNB Tunisie