216 Capital Announces a New Strategic Investment in Addvocate.AI – The Franco‑Tunisian Startup Revolutionising Commercial Performance with Artificial Intelligence
Addvocate.AI is at the forefront of the AI‑driven transformation of sales. With the exponential rise of artificial intelligence, the sales sector is entering a new era of intelligent automation. Today, having a digital co‑pilot that can manage and optimise every commercial performance lever is no longer a dream—it’s a reality delivered by Addvocate.AI, the startup redefining “smart selling”.
Addvocate.AI: An Innovative Answer to a Structural Challenge
The brain‑child of Ridha Mami, Founder & CEO, Addvocate.AI stems from his hands‑on experience in the field. After more than fifteen years as a Sales Leader in B2B SaaS scale‑ups, Mami repeatedly witnessed the same pain points:
- Hours wasted preparing client meetings.
- Scattered information that had to be manually compiled.
- Even after a solid meeting, entire deals stalled for no clear reason, jeopardising business predictability.
According to McKinsey, 35 %–50 % of opportunities stagnate in pipelines, throttling company growth. Addvocate.AI was created to tackle this bottleneck—a co‑pilot that prepares salespeople for their meetings using AI‑driven data consolidation.
A Native‑AI Approach to Supercharge Sales
What sets the startup apart?
| Feature | Benefit |
|---|---|
| Native‑AI architecture | Built from the ground up for machine‑learning efficiency. |
| “Sales Performance OS” data aggregator | Unifies CRM, email, calendar, and other sources into a single insight hub. |
| Behaviour‑nudging design | Encourages natural adoption by sales teams through subtle, data‑backed prompts. |
| Actionable insights | Enables reps to anticipate obstacles and maximise outcomes before, during, and after each meeting. |
“With the support of 216 Capital, we have the resources to stay ahead: to attack the limits of traditional CRM head‑on and give companies a tool built for impact, not for data entry,” says Ridha Mami, CEO & Founder of Addvocate.AI.
Where traditional tools only treat the symptom (pre‑meeting preparation), Addvocate.AI attacks commercial performance at every stage of the sales cycle. This holistic approach turns the platform into a trusted partner for salespeople, making their meetings more productive, focused, and effective, and dramatically increasing the odds of closing deals or advancing opportunities through the pipeline.
Toward International Deployment
Headquartered in France and Tunisia, Addvocate.AI reaches a pivotal milestone with this financing round. The solution evolves from a mere preparation aid into an integrated sales‑performance platform capable of addressing the complex challenges of modern business.
“This strategic investment from 216 Capital marks a key step for Addvocate.AI, allowing us to accelerate innovation and international rollout, and to sustainably transform commercial performance with a native, efficiency‑focused AI,” says Dhekra Khelifi, Partner at 216 Capital.
Addvocate.AI now positions itself as a pioneer of intelligent selling, strengthening its lead in a rapidly evolving global market.
Keywords: AI‑driven sales, sales performance platform, digital co‑pilot, CRM disruption, sales automation, Addvocate.AI, 216 Capital investment, intelligent selling, B2B SaaS, sales enablement, data‑driven insights.
